So in one corner is the knockout artist Entertainment video. Packs a powerful punch and has a strong following of loyal fans. In the other corner is Educational video, equally loyal group of fans but uses much more finesse.
Personally I believe there’s room for both in the current online environment. Certainly the envelope is being pushed with educational video. The grassroots movement of some universities to make lectures available online may have a sort of Gutenberg effect. As informative material is made more easily available to the masses so will grow the world’s collective online intelligence. Perhaps the biggest challenge, as indicated in the Horizon report, is the need to provide educational video on how to provide good educational videos. And of course organizing the content will be key—maybe use librarians or something.
Equally booming is the online entertainment video industry. Currently many high-end companies (Sony online entertainment) are producing made-for-the-web videos and gaming environments with more than modest success. Entertainment videos for the web are a bit of a conundrum though. Personally I much prefer the comfort of my recliner and my modestly sized HD television than being entertained by a video of poor quality broadcast on a small screen with bad sound. Dare I say that educational videos are more suited to the online environment than entertainment videos?
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